For ASSOS, the performance of our products is paramount. We’ve never been a company to rely on marketing hype; the focus of our energy lies in the development and refinement of apparel. It stands for more than just accurate thermoregulation or flawless fits. More than just aerodynamics with equipment that scythes through the air. Or an absence of gimmicks. When these three riders head out and brave the heat of a Southern European summer, they’re an integral part of this process. When they scale a high mountain pass and drop down the other side, zipping up a windproof jacket, their feedback is woven directly back into the products. Nothing gets produced that won’t elevate your riding performance to another level.