Giro: Ride Recycled

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Lost or abandoned fishing nets, called “Ghost Nets”, are the single greatest polluter and killer of marine life in our oceans. They have the capacity to keep “ghost fishing” for many years, depleting our oceans of fish, birds and other species, as well as smothering corals, damaging boats, and polluting beaches.

In addition to the toll that commercial fishing is taking on the oceans, the global apparel industry is estimated to be the source of 8% of all greenhouse gas emissions. These two facts, which don’t seem related at first glance, are in fact part of the same larger challenge we face. They also highlight an opportunity to make apparel more sustainably. And the good news is that you can make a choice in apparel that helps to reduce the impact of abandoned nets and other debris on our oceans and planet, and that lowers the environmental burden of apparel, with no reduction on performance or style.

Giro Renew Series cycling apparel is made with recycled nylon, polyester and elastane, including Econyl® Lycra® made from reclaimed fishing nets and other ocean debris. The reclaimed materials are regenerated into raw materials and then into fabrics that offer the same comfort, performance, and durability as fabrics made from virgin sources, while reducing environmental burden and improving the health of our oceans and planet. The use of Econyl, in place of conventional nylon/Lycra materials for instance, can reduce the global warming impact of the source material by up to 80% compared with virgin material made from oil.

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Sport Tech Sales Group Wins @bellbikehelmets US Agency of the year!!


Dispatch from Shane Myers: Well, what a week!! Thanks to everyone @girocycling @bellbikehelmets & @blackburndesign for a great sales meeting in Santa Cruz! We rode bikes, saw some innovative & ground breaking product. Toured the amazing Dome testing facility @ HQ where all brands test the products to make sure they are delivering the absolute best market leading products. And oh yeah we took home @bellbikehelmets US Agency of the year!! Thanks to everyone involved this is why I do what I do! Proud to work alongside @vinnychenz83 @tomharsh @dan_zeisen @harryschwartzman & @nt_knee

SCOTT: How to Set-Up Tubeless Tires with Yanick The Mechanic

Complete guide here: Riding with tubeless tires is what almost all Pro mountain bike racers are doing, and for good reason. With tubeless tires, you’ll face fewer punctures, you’ll have a better ride feeling due to less pressure plus you’ll carry less weight. The best part is that there is no magic required for setting up and maintaining tubeless tires. Yanick-the-Mechanic of SCOTT-SRAM MTB Racing is an expert here.

GoPro: The Atherton's MTB in 4K | HERO7 Black

3,2,1 Dropping! A non-stop downhill power session with the Atherton clan, Rachel, Gee, and Dan. The outer limits of trail riding are made a reality in their own neck of the woods with #HERO7. Dan’s dirt moving skills, imagination, and passion are progressing how the best trails in the world should be built and ridden. Gnarly enough to push world-class downhill riders to their limits but local enough to be back in the pub for last orders.

Blackburn: Clutch Water Bottle

The Clutch Cage proves that side entry bottle cages don't need to be hard to use. This high-end cage is designed to accommodate small and full suspension frames where standard cages do not fit. Slotted bolt holes allow for fine tuned adjustments, so it's easy to pull your bottle out no matter the shape or size of you favorite steed. The Clutch Cage is available in right or left entry and comes in four color ways.

Time to GoPro and Be A HyperSmooth Hero

We all know GoPro to be the company producing the world’s most versatile action cameras. Every year and every model seems to keep proving this true.

Their latest product line Hero7 Black sets a new bar for video stabilization with its standout feature, HyperSmooth.

HyperSmooth is the best in-camera video stabilization ever featured in a camera. It makes it easy to capture professional-looking, gimbal-like stabilized video without the expense or hassle of a motorized gimbal. And HyperSmooth works underwater and in high-shock and wind situations where gimbals fail. HERO7 Black with HyperSmooth video stabilization – you’ve got to see it to believe it.

Built for action we are stoked for the adventures to be captured on the HERO7.

Share your GoPro adventures with us on Facebook.

GIRO Goes Custom


The future of head protection is now made to suit your style with Giro Custom and the Tuesday 25.

What is the Tuesday 25? Using an online design configurator, each week 25 of you will get to design and order your own unique colorways of the new Giro Aether MIPS. Nearly every aspect of the helmet can be customized — including the straps, fit system and buckles — from a palette of 15 color options including fades and graphic patterns, plus two reflective options.

What we all really desire is something unique, and with more than 805 million possible combinations, it is now possible to have a Giro helmet like no other.

Don’t keep your dream design all to yourself. Save it, share it on social media with the hashtag #GiroCustom, and get feedback from fellow riders. But remember, nobody does you better than you. Welcome to Giro Custom.

Learn More or share your custom helmet on our Instagram.

Water Cycle | Chapter 2 - Ocean, Surf by Bike

Inspired by the 71% of the planet covered by water, Blackburn Design has created WATER CYCLE, an ongoing documentary film project. In the second chapter, OCEAN, we follow Ashley Llyod Thompson, a surf shaper from Santa Cruz, California. Ashley took time away from her shaping studio to travel with her husband and son to Mexico in search of quiet surf breaks. Many of the best breaks are tough to access and aren’t on any map. Fat bikes made the most sense to enjoy these secret places. Along the way, she found some beautiful quiet moments with the ocean and with her family. These are the simple joys that life on a bike can bring. Ashley has been an avid surfer since she was a child, eventually turning her passion into a career shaping surfboards and teaching new riders. As she became closer to her craft and the ocean around her, she adopted an emphasis on sustainable building practices that respected both her ability to ride huge waves, and desire to do as little harm as possible to the planet. Our fragile oceans sustain life on our planet, but increasingly, they are polluted with plastic waste. This waste can range from single use plastic products like cup lids, and take out bags, to microscopic particulates that kill fish and foul beaches. Protecting our oceans is important to Blackburn and so for this project we’ve partnered with Sustainable Surf to bring attention to the continued need to be stewards of our oceans. If this is something that resonates with you, consider becoming involved with one of Sustainable Surfs initiatives. Featured at: CREATIVE Ocean was directed by Nicole Mackinlay Hahn. Mackinlay Hahn grew up in New York, where she worked at for the family business on Fire Island National Seashore. Curious, adventurous, and with a drive for honesty, she began making films in 8th grade using her brother’s pixelvision camera. Since then, she has collaborated on projects throughout the US, Africa, and the UK. Brian Vernor, a noted filmmaker and photographer, is provided art direction for the film. Brian has long been a Blackburn collaborator and will be making certain that each story in the project has a distinct point of view, while still holding close to the overall theme and vision. Ocean was produced by Robin Sansom, a long time Blackburn collaborator and a principal of Offsite Studios, a brand and content agency. Chris McNally returned for the second chapter of Water Cycle by providing the amazing illustrations. Follow and like us at: ABOUT BLACKBURN In 1975, Jim Blackburn looked at the at the emerging cycling culture and knew he could make a difference. That meant thinking from the end-user perspective, showing respect for materials and their functionality, while offering purpose-built design and innovation. Over the years, Blackburn has adopted and honed those principles to build quality gear that allows people to go further, do more and be better prepared for everyday and extraordinary adventures alike.

Outpost Elite Universal Seatpack

We developed our Outpost Elite Universal Seat Pack (USP) to work with dropper or standard seatposts, be able to carry a bevy of cargo, and stable enough to not swing around while it does. The USP is a two part system: Part 1 is a T6061 Alloy Wing that affixes to your saddle and works with a standard or dropper post. Part 2 is a removable and waterproof dry bag. The bag has a scuba style air bleed valve to assist with compression while off the bike. The wing stays on the bike, the bag comes off and allows you to pack, compress and go ride in the snap of a few buckles.

Stages Pro Workout – Richard Sachs Cyclocross Team, BrittLee Bowman’s

BrittLee Bowman is a native New Yorker who works in design, wears red glasses and loves to race her wheels through the mud. Her love affair with cycling started as a need for transportation, but utility riding quickly became a gateway to a lifestyle.

“My bike expanded the scope of where I could go and what I could do,” said Bowman. “I love the freedom, I can go anywhere on my bike, even places the cars can’t. During my senior year in design school, I heard about an alley cat street race and was intrigued by the orientation and problem-solving aspects of the competition. I signed up and so began my obsession with racing my bike.”

Since, BrittLee has run teams and become a mainstay on both the domestic road and cyclo-cross scenes. Her persona and racing style—elegant passion—aligns perfectly with Richard Sacs’ cyclocross team and bikes. While the team passionately believes steel is real and that craftsmanship and class trump trend and mass made products, their training is unequivocally up to date.


BrittLee Bowman’s pre-race openers should be done the day before race day. These intervals are meant to get your body ready for the pending pain without dipping into your reserves or hampering your ability to go all out in the next workout.

This should be a fun ride and if you’ve got the luxury, you should try and do them on the course you’ll be racing on the next day.


Yakima Expands Retail Training Program For 2018

Yakima, the maker of vehicle racks and cargo solutions, is expanding its retail training program in 2018. The program includes both hands-on training at clinics and events across the country, and online training through the Yakima Garage and Brandlive.


“We far exceeded our retail training goals in 2017, and we’re excited to maintain that momentum and reach even more partners in 2018,” said Matt Swainbank, events and training manager at Yakima. “Our goal is to provide all of our partners with unparalleled support, and we have created a diverse array of educational options. From our RoadWarrior team of brand and training representatives located across the country, to our industry-leading full-day RackDawg training events, to the ever-expanding online Yakima Garage training site and, new for 2018, live video training in partnership with Brandlive.”

At the center of Yakima’s retail training program are the RoadWarriors, a traveling team of dedicated brand and training representatives across the country. In 2017, this team trained more than 4,000 retail employees through hundreds of clinics and 17 RackDawg events. RackDawg is a full-day training event that is free to all retailers. It includes sales and product training and hands-on technical installation with lots of Yakima-style fun mixed in.

Led by Yakima’s RoadWarrior field team, the Yakima vehicle fit team and Yakima sales representatives, RackDawg embraces the spirit of the brand. The RackDawg program kicked off in February in Austin, TX and continues throughout the spring nationwide.

“Yakima has shown a wide-ranging commitment to having the best-trained Rack Attack employees through RackDawg and in-store training seminars. These efforts have translated into us having the most knowledgeable staff providing great service and expert installs for our customers. In return for these efforts Yakima has seen some great sales growth across their range in our 12 stores,” said Graeme Paterson, president of Rack Attack.

Yakima’s online training portal, the Yakima Garage, includes a library of sales and installation videos, company news and quarterly sales contests.

New for 2018 is the addition of live product training events from Yakima headquarters and tradeshows, in partnership with Brandlive. These live retail training sessions, broadcast to Yakima’s dealer network, allow the company to train retailers on new products as soon as they are available.

“For many years, Rock/Creek has been the beneficiary of a multitude of training opportunities created by Yakima.  Whether [it has] been their dedicated tech reps, the RackDawg program or the Yakima Garage, we’ve always seen the value in participating in these programs. There is a direct correlation between these opportunities and how it translates to rack sales within Rock/Creek,” said Jonathan Scott, co-owner of Rock/Creek Outfitters.

Added Scott, “One of the biggest reasons we appreciate these events is the fact that it reminds us who our true partners are. Thanks to this hands-on training, we can differentiate ourselves from the rest of the retailers out there, as we have gained the knowledge to take care of the customer in the best way possible by having the best trained and most knowledgeable staff.  We are appreciative of Yakima going the extra mile to help make us stand out.”

Upcoming 2018 RackDawg Events

  • Thompson, CT – 3/28/2018
  • Cincinnati, OH – 4/5/2018
  • Lansing, MI – 4/12/2018
  • Salt Lake City, UT – 4/17/2018
  • Bay Area, CA – 4/24/2018
  • Denver, CO – 4/24/2018
  • Tampa, FL – 10/24/2018

For more information on RackDawg training, visit

Bell | GRIT: Rock Lobster Cycles

Get a glimpse into the dogged world of bicycle frame building with iconic Santa Cruz frame builder Paul Sadoff of Rock Lobster Cycles. Bell digs into the motivations driving this stalwart of the cycling community and follows along as Rock Lobster elite cyclocross rider Andrew Juiliano embarks on his first full season of European ‘cross racing. Faced with adversity and challenges along the way, Sadoff and Juiliano embody the tenacity and uncompromising spirit that Bell was founded upon.

Stages’s new dual sided and right side only power meters hit the market

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From Cycling Weekly

We first caught sight of Stages’ new power meters at Eurobike and now the company has brought its new dual sided and right side only models to market as well as updating its original left hand side model.

We’ll begin with the new Stages LR power meter, which is the company’s first dual sided meter. The company claims, when partnered with Stages’ ecosystem, it provides cyclists with the most advanced data.

As well as both left and right measurements, the meter provides pedal smoothness data and Torque efficiency metrics.

Stages claims that it’s accurate within +/-1.5% and has a waterproof rating of IPX7. Its battery life is a supposedly 175+ hours and the battery is a replaceable 2032 coin cell battery.