Bell | GRIT: Rock Lobster Cycles

Get a glimpse into the dogged world of bicycle frame building with iconic Santa Cruz frame builder Paul Sadoff of Rock Lobster Cycles. Bell digs into the motivations driving this stalwart of the cycling community and follows along as Rock Lobster elite cyclocross rider Andrew Juiliano embarks on his first full season of European ‘cross racing. Faced with adversity and challenges along the way, Sadoff and Juiliano embody the tenacity and uncompromising spirit that Bell was founded upon.